IRMA is an artisanal handmade Jewelry Store by the Bolivian Designer Cecilia Villagomez. IRMA is quickly becoming a well-known brand so she decided to take it to the next level and asked me to design her visual identity and packaging. Her pieces are gorgeous and timeless, liberating pieces of jewelry designed for the strong women. These associations needed to be evident in her visual identity. In the Logo we captured the repetitive braiding movement using simple geometry, while the packaging was designed to distinguish and protect the pieces. The Brand materials tells us a story about her passion, and each piece of design is personally signed by her to make it stand out.